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You Are Worth It: Feel Comfortable Communicating your Fees & Achieve the Income your Services Deserve, by Ashley Latter
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Do you sometimes reduce the price of your treatments in your head because you feel your patients cannot afford them? Does talking of money in your surgery make you feel uncomfortable? Are you worried about quoting a price due to the fear you might get a negative response from your patient? Do you feel your services are worth more than you get paid for them? If you have answered yes to any of these questions, then I promise you will enjoy reading this book. This book reveals information on exactly how to deal with this problem. As far as I am aware, the contents are not taught at any dentistry school. While certain elements of pricing may have been touched on by dental coaches, they'll have barely scratched the surface of what I do in this book. I'll be looking at this complex issue in depth, delving into the psychology of what you do in those awkward situations and even why you do it! I will alter your thought process, your beliefs, and most significantly, your behavioural pattern. You will never improve your results until you change your entire approach. This book will enable you to smash through all the restrictions that you've placed upon yourself when it comes to the fees that you charge your patients. I guarantee that once you've broken your own barriers down, the methods described in this book will provide you with the confidence necessary to deal with every pricing issue which arises. After all, you are worth it.
- Sales Rank: #1235366 in Books
- Published on: 2014-01-13
- Released on: 2014-01-13
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .36" w x 5.00" l, .35 pounds
- Binding: Paperback
- 142 pages
About the Author
Eighteen years ago, two dentists took part in Ashley’s ‘Ethical Sales and Communication’ programme. Since then, over 7000dental delegates have taken this programme in the UK and seven other countries worldwide, including America, Canada, Ireland, Serbia, Holland, Spain, and Estonia. This programme is legendary in the UK dental world and is probably the most sought-after programme in dentistry today. In addition to the Ethical Sales and Communication Programme, Ashley delivers revolutionary thinking and life-changing strategies for subjects such as World Class Patient Journey, High Impact Presentation Skills, Creating a High Performance Team, and Reception – How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and orthodontists who comprise the Serious Players Club, an entrepreneur group. He has delivered over 23,000 hours of workshops, training courses, and presentations to the dental market. Ashley is the author of Helping Patients to Say YES and Don’t Wait for the Tooth Fairy: How to Communicate Effectively and Create the Perfect Patient Journey. He has also contributed to the Dental Masters series. Simply put, he is the best at getting dentists and their teams to communicate with their patients, which results in world-class patient journeys, the creation of more opportunities, more patients saying yes to treatment plans, and increased profits for practices. Ashley has lived in Manchester, England all his life and lives with his wife, Graziella, and two daughters, Enrica and Martina. When he is not working, he enjoys days out with the family in the country, walking, running, boxing, and watching his beloved Manchester United. Ashley writes an email newsletter which is read by over 15,000 dentists worldwide. It is full of useful tips and ideas to make you more successful., To receive this free of charge, please visit www.ashleylatter.com to sign up. There you can also visit the Learning Zone, which is full of hundreds of free articles and videos.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Just What I Needed
By M. S. Standridge
I just read this book from start to finish in 48 hours. And I have to say, it came at a very important time for me. I'm in the second year of my own start-up practice. After 3 years in the public health sector, I had been used to "cheap" dentistry and patchwork. Not true quality and comprehensive care that had drawn me to the practice of dentistry in the first place. But the transition from public to private hasn't been without some setbacks, most primarily the ones in my comfort with quoting fees and presenting treatment plans. This book brought me a lot of "a-ha" moments. Granted, it's a relatively short book, so it can't hold your hand all the way, but it was a great launching point for me and my personal/professional development. As much as I have invested into my technical skills, I realize now that I need to turn my attention to my "soft" skills. Thank you Ashley, I hope to learn more from you in the future.
P.S. The realizations that I had reading this book helped me to successfully present a case of life changing dentistry that both the patient and I are ecstatic for. Thank you again.
0 of 0 people found the following review helpful.
Great Book to Teach Communication Skills
By T. Draper
This book covers the topics of believing in your fees and how to communicate the value that you provide to your patients.
It helped put in perspective the work that goes into earning a dental degree and how I should be confident in speaking with patients.
One of the best books on the business side of dentistry that I've read.
0 of 1 people found the following review helpful.
excellent and easy read!
By Tyler Williams
Must read for any dentist wanting to grow or start a dental practice. Very simple and easy to implement strategies.
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